In consulting and agency work the first contact is usually a recommendation. But the person receiving it almost always searches first, and what they find there decides whether the meeting happens.
When a recommended firm's name is searched, what comes back is the imprint, the team, how you work and how easy you are to contact. Missing information breaks trust here: an imprint without an address, a team page that has not been updated, or a form nobody answers. These pages are verification material rather than marketing, which is why they come first.
Some professions have their own rules on advertising and naming clients, and they differ by country. What may be published is a legal question and goes to partner law firms. The consequence on our side is this: a client name, case study or figure only goes on a site with written permission, and that rule applies to our own site as well.
In professional services the speed and language of the first reply decide conversion directly. Coming back to a form submission two days later in English is, for many German buyers, the moment the conversation ends. Solving the reply side before building the channel is cheaper; otherwise more enquiries only means more enquiries lost.
Only with written permission. That is our own rule and we apply it to our own site; a client name, logo or case study does not go up without approval. Some professions also have their own rules, and assessing those belongs to partner law firms.
In professional services, in practice yes, because what is bought is people. A short page making clear who does what does more work than a long about text. Photographs are not required, but with them the verification search ends faster.
Send your site address. We will walk through what someone researching you actually sees.